As a senior developer at TBWA\WorldHealth I had the honor of leading the creation of Gilead's Sovaldi HCP site. Sovaldi is the first drug to actually cure
In an agency environment, with a $10 billion client launch on the line, the stakes were high. Thankfully, the challenges were more rewarding than nerve wrecking. Really, no pressure, lol.
I loved creating this Veeva app at TBWA\WorldHealth because it provided an opportunity to flex my creative muscles.
Bayer's data heavy app was in need of a little spice, so the creative team choose to animate transitions of the existing screens rather dolling up the data with distracting visuals.
Due to the tight deadline, the team couldn't resource mockups of the transitions. Thankfully, the lead developer (yours trully) spent his formative years as a budding motion designer. The animations were conceptualize and deployed in code, Bayer loved it.
Following my work on the succesful launch sites of Sovaldi and it's successor Harvoni, I had the opportunity to create a microsite that extolled the benfities of both while working at TBWA\WorldHealth .
TransformingTreatment.com was created as power packed single page application that gives a brief overview of the two sister drugs and their application in a slick, modern UI.